The San Diego Ad Club (A.A.F.) announced the winners of
the 2008 ADDY® Awards last Friday during the San
Diego Creative Show. 9MYLES won a Silver for our website,
and two Bronze for Greenbuild Pacific Logo and a logos
for The Ohio Environmental Council. The ADDYs® are
the advertising industry’s largest and most representative
competition, attracting over 50,000 entries every year
in local ADDY competitions. The mission of the ADDY
competition is to recognize and reward creative excellence
in the art of advertising.
Calumet Timeframes- Sport Edition
Myles photo titled “Morning Juice” is selected
for Calumets third edition of Timeframes. The images
exemplify why sports photography is so powerful: it captures
the split-seconds and fractions-of-inches that separate
a loss from a championship, it catches that brief glimmer
when an athlete focuses the strength and dexterity of
their entire body to overcome an obstacle, it is history
frozen at the brink of being made.
San Diego Ad Club unveils new logo
The San Diego Ad Club is gearing up for it’s 100th
year anniversary in 2011 (San Diego oldest). For this
approaching milestone the Ad Club asked if we could bring
new life to the logo that has been around for a while.
As we often do we went one step further and recomended
that the younger version of the Ad Club better know as
AD2 be updated and brought under the same wing. Now both
logos function as a family under the AAF (American Advertising
La Jolla Commons- no green washing here
International real estate builder, Hines, recently celebrated
with a topping out party for their newly completed office
tower – La Jolla Commons. Held in the 13th Floor
overlooking the La Jolla-UTC skyline, the event kicked
off with guest speakers David Gottfried, president of
the U.S. Green Building Council (USGBC) and Karen Butler
of Energy Star.
We worked closely with the La
Jolla Commons team to develop the event materials – including
graphic panels displayed throughout the building that
illustrated key elements used to design and construct
the building. It was just a couple years ago that 9MYLES
created the brand identity for La Jolla Commons. We
are very excited to see it all finally come together.
Clean and Green- Greenbuild Pacific
From the very start, we knew that our client didn’t
want anything too "tree hugger" for their corporate
identity, just “simple lines incorporating architecture
and the environment.” Since these will be the first
homes of their kind in Hawaii, the logo had to be memorable,
stand out from the pack, and most importantly, it had
to communicate the company’s personality: green,
friendly and professional.
One of the key factors that sets Greenbuild Pacific
homes apart is that their sustainable building practices
provide healthier, energy efficient living environments
to the customer. The most marketable factor is that these
unique homes are not only healthier for the family, but
also save money on operating costs. The green aspect
is a good investment and a real bonus to discriminating
Raising the Future of Healthcare in America
9Myles continues to work with affiliate partners Propulsion
and Erowe Design to launch a multi-million dollar capital
campaign for Palomar Pomerado Health Foundation (PPHF).
Gaining universal acceptance of our proposed branding
structure by hospital personnel was the first goal in
establishing support for the capital campaign. Once established,
a comprehensive brand platform was designed to promote
community allegiances, both internal and external, and
provide each with easily accessible materials highlighting
detailed philanthropic guidelines. Included above are
a poster, brochure and the CareGiver pin for the Physician
portion of the Campaign.
We recently wrapped up a photo shoot with the San Diego
Chargers All Star running back LaDainian Thomilson.
The images will be used as part of the new Capital
Campaign for Palomar Pomerado Health Foundation. The
55 million dollar fundraising effort will be combined
with the recently passed 496 million dollar bond to
raise the “Hospital System of the Future.” The
campaign included Brand DNA workshops, a Style Guide
creation, along with a Posters Series, Web and Interactive
pieces and print collateral for each of the Employee,
Physician and Capital Campaigns. Special thanks to Lou
Mora Photography, Harvey Hoffenberg of Propulsion,
LLC. and Adam Rowe of Erowe Design.
9MYLES has completed a new brand
identity for the Ohio Environmental Council (OEC). The
three overlapping shapes mirror the OEC’s
mission to protect the state’s air, land and water.
“As Ohio 's leading advocate
for fresh air, clean water, and sustainable land use.
The OEC has a widely respected 40-year history of innovation,
pragmatism, and success. Using legislative initiatives,
legal action, scientific principles, and statewide
partnerships, OEC secures a healthier environment for
Ohio's families and communities.”
9MYLES looks forward to working with more companies
and organizations that share our commitment to the environment.
WINS “PEOPLE CHOICE AWARD.” The San
Diego Advertising Club presented the 2008 San Diego ADDY's
Creative Show at the La Jolla Marriott in La Jolla. Our
peers voted Fashion Valley Mall’s :60 second radio
spot entitled, “Upfront” the recipient of
the “People’s Choice Award.” This was
the only award in the radio category. Many thanks
to the Spot Shop and Dave Franco.
9MYLES was also recognized with two bronze Addy awards
for La Jolla Commons Groundbreaking Invitation and Marketing
Sales Kit. Special thanks to our clients, La Jolla Commons
and Fashion Valley.
9MYLES TURNS TEN. It’s hard to imagine that it’s
already been ten years. Founded in 1998, our basic principle
get’s stronger - always go the extra mile. Many
thanks for all the support along the way. So tip back
a pint of Guinness and here’s to the next ten years.
The San Diego Ad Club selects Myles McGuinness of 9MYLES, INC for the Creative
Show Contender’s Hall of Fame. He is one of only two people in the
San Diego market to make it through all three rounds of judging (local, district,
national) to win an American Advertising Federation (AAF) National Addy Gold.
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