The California Surf Museum has begun using one of Myles’ images as their “signature shot” titled Twin Peaks. It's blown up as an oversized mural inside the museum displayed at 12' x 17' feet. This is the closest thing to getting tubed without getting wet. Click to view.  

The San Diego Ad Club (A.A.F.) announced the winners of the 2008 ADDY® Awards last Friday during the San Diego Creative Show. 9MYLES won a Silver for our website, and two Bronze for Greenbuild Pacific Logo and a logos for The Ohio Environmental Council. The ADDYs® are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Calumet Timeframes- Sport Edition
Myles photo titled “Morning Juice” is selected for Calumets third edition of Timeframes. The images exemplify why sports photography is so powerful: it captures the split-seconds and fractions-of-inches that separate a loss from a championship, it catches that brief glimmer when an athlete focuses the strength and dexterity of their entire body to overcome an obstacle, it is history frozen at the brink of being made.

San Diego Ad Club unveils new logo
The San Diego Ad Club is gearing up for it’s 100th year anniversary in 2011 (San Diego oldest). For this approaching milestone the Ad Club asked if we could bring new life to the logo that has been around for a while. As we often do we went one step further and recomended that the younger version of the Ad Club better know as AD2 be updated and brought under the same wing. Now both logos function as a family under the AAF (American Advertising Federation).

La Jolla Commons- no green washing here
International real estate builder, Hines, recently celebrated with a topping out party for their newly completed office tower – La Jolla Commons. Held in the 13th Floor overlooking the La Jolla-UTC skyline, the event kicked off with guest speakers David Gottfried, president of the U.S. Green Building Council (USGBC) and Karen Butler of Energy Star.

We worked closely with the La Jolla Commons team to develop the event materials – including graphic panels displayed throughout the building that illustrated key elements used to design and construct the building. It was just a couple years ago that 9MYLES created the brand identity for La Jolla Commons. We are very excited to see it all finally come together.

Clean and Green- Greenbuild Pacific
From the very start, we knew that our client didn’t want anything too "tree hugger" for their corporate identity, just “simple lines incorporating architecture and the environment.” Since these will be the first homes of their kind in Hawaii, the logo had to be memorable, stand out from the pack, and most importantly, it had to communicate the company’s personality: green, friendly and professional.

One of the key factors that sets Greenbuild Pacific homes apart is that their sustainable building practices provide healthier, energy efficient living environments to the customer. The most marketable factor is that these unique homes are not only healthier for the family, but also save money on operating costs. The green aspect is a good investment and a real bonus to discriminating buyers.

Raising the Future of Healthcare in America
9Myles continues to work with affiliate partners Propulsion and Erowe Design to launch a multi-million dollar capital campaign for Palomar Pomerado Health Foundation (PPHF). Gaining universal acceptance of our proposed branding structure by hospital personnel was the first goal in establishing support for the capital campaign. Once established, a comprehensive brand platform was designed to promote community allegiances, both internal and external, and provide each with easily accessible materials highlighting detailed philanthropic guidelines. Included above are a poster, brochure and the CareGiver pin for the Physician portion of the Campaign.

We recently wrapped up a photo shoot with the San Diego Chargers All Star running back LaDainian Thomilson. The images will be used as part of the new Capital Campaign for Palomar Pomerado Health Foundation. The 55 million dollar fundraising effort will be combined with the recently passed 496 million dollar bond to raise the “Hospital System of the Future.” The campaign included Brand DNA workshops, a Style Guide creation, along with a Posters Series, Web and Interactive pieces and print collateral for each of the Employee, Physician and Capital Campaigns. Special thanks to Lou Mora Photography, Harvey Hoffenberg of Propulsion, LLC. and Adam Rowe of Erowe Design.

9MYLES has completed a new brand identity for the Ohio Environmental Council (OEC). The three overlapping shapes mirror the OEC’s mission to protect the state’s air, land and water.

“As Ohio 's leading advocate for fresh air, clean water, and sustainable land use. The OEC has a widely respected 40-year history of innovation, pragmatism, and success. Using legislative initiatives, legal action, scientific principles, and statewide partnerships, OEC secures a healthier environment for Ohio's families and communities.”

9MYLES looks forward to working with more companies and organizations that share our commitment to the environment.

9MYLES WINS  “PEOPLE CHOICE AWARD.” The San Diego Advertising Club presented the 2008 San Diego ADDY's Creative Show at the La Jolla Marriott in La Jolla. Our peers voted Fashion Valley Mall’s :60 second radio spot entitled, “Upfront” the recipient of the “People’s Choice Award.” This was the only award in the radio category. Many thanks to the Spot Shop and Dave Franco.

9MYLES was also recognized with two bronze Addy awards for La Jolla Commons Groundbreaking Invitation and Marketing Sales Kit. Special thanks to our clients, La Jolla Commons and Fashion Valley.

9MYLES TURNS TEN. It’s hard to imagine that it’s already been ten years. Founded in 1998, our basic principle get’s stronger - always go the extra mile. Many thanks for all the support along the way. So tip back a pint of Guinness and here’s to the next ten years.

The San Diego Ad Club selects Myles McGuinness of 9MYLES, INC for the Creative Show Contender’s Hall of Fame. He is one of only two people in the San Diego market to make it through all three rounds of judging (local, district, national) to win an American Advertising Federation (AAF) National Addy Gold.

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