“An image… is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”

- Daniel Boorstin,
quoted in Randall Rothenberg, Where the Suckers Moon: An Advertising Story

  

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  CASE STUDY NO.2
TARGET RACING
 
 
 
 
 
  PROJECT OVERVIEW
 
 
 

Re-branding for the 2006 Target NASCAR and IRL Racing teams. The assignment included, in addition to interactive, collateral pieces ranging from official team letterhead to in-store signage, as well as several thirty-second sponsored broadcast spots to run on Channel Red, Target's in-store network. A joint production between Juxt Interactive and 9MYLES.
 
 
 
 
 
PLAY :30 TV- IRL
PLAY :30 TV- NASCAR
 
 
 
 
 
 

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